bubly
how do you launch a brand new sparkling water to the world when you’re Pepsi? with a smile and a whole lotta personality… then you follow it up with Micheal Bublé taking over your socials during the superbowl 🏈
results timeline
---
results timeline ---
72 hours: #1 sparkling water brand on Amazon
5 days: over 1 billion earned media impressions
5 weeks: 1.4 billion GIPHY views
6 months: drove 57% of of category sales growth!!!
start of 2019: turned into a $100MM brand, nearly 3x its category share!!
meanwhile, competitor La Croix reported a 16% drop during third quarter earnings
