two data points rooted this entire campaign ➡️

1) 80% of school districts have cut art programs since 2008 2) creativity scores have been dropping for the past two to three decades

So we created the Bring Art Back to Schools initiative aimed to bring art and creativity back to schools and reach 10 million students. Campaign generated a conversation with over 420 million total impressions…

Over 25 MM views: Despite a 3 min length and skippable format, more than half of our viewers stayed to the viewing threshold. That’s 2-3 times higher than the standard benchmark.