Ladyballs

people freaked out

Men have testes. Women have ovaries. Both are gonads or “balls” (as we sometimes call them). Thing is, you can’t see, touch, or even feel women’s. Add on stigma about “lady parts” and you become vulnerable to the silent killer: ovarian cancer. So we set out to get them a lot more attention. How? One word: LADYBALLS. 🎾

results that saved lives

118% increase in medical inquiries from women across the country
220% increase in social engagement
35% increase in calls to OCC regional offices
75% of donations during campaign from new donors
👏🏻 👏🏼👏🏽BUT MOST INCREDIBLY $10, 000,000 IN FUNDING FROM GOVERNMENT!!!!👏🏾👏🏿

We told survivor stories and highlighted her in OOH.